An offer that's hard to understand is hard to sell.

I work with businesses that struggle to clearly explain what they offer, where they stand in the market and how it can be translated in to marketing and sales.

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If you’re struggling with marketing and/or sales, I rebuild the structure behind both so everything connects from positioning to closed deals.

Direction & positioning

Defining the foundation.

What is the business about, what product you sell, and what value you want to bring to your customers.

Strategy & decision-making

Turning the concept into a plan.

Defining the strategy and the concrete steps needed to build, test and scale.

Execution & implementation

Bringing your strategy to live

Bringing your strategy to life by building and executing it in practice, making sure everything works as intended.

When I can help

Marketing and sales efforts not delivering results

Campaigns are being executed, but there is no growth. Leads are not coming in as expected and the marketing investments are not delivering tangible revenue.

Leads come in, but do not understand the value of the product.

Leads are attracted, but they do not understand why the product is the solution. The value is not recognized, causing them to drop off before they actually make a purchase.

There is a strong product, but positioning is a challenge.

The product has strength, but there is uncertainty about how it should be positioned in the market to attract the right customers. The communication is lacking about what makes the product unique.

There is potential for growth, but help is needed to realize this potential.

The company has growth opportunities, but there is a lack of the right approach to unlock this potential and convert it into sustainable growth.

There is a product, but help is needed to bring it to market.

There is a ready product, but there is no clear strategy on how it should be launched effectively and how to position it for the right target audience.

The right tools are available, but they are not being used in the right order.

The right tools and resources are present (or are being sought), but there is uncertainty about how they can be used effectively for fast and sustainable growth. A step-by-step plan for a systematic approach is missing.

Marketing and sales efforts not delivering results

Campaigns are being executed, but there is no growth. Leads are not coming in as expected and the marketing investments are not delivering tangible revenue.

Leads come in, but do not understand the value of the product.

Leads are attracted, but they do not understand why the product is the solution. The value is not recognized, causing them to drop off before they actually make a purchase.

There is a strong product, but positioning is a challenge.

There is potential for growth, but help is needed to realize this potential.

The company has growth opportunities, but there is a lack of the right approach to unlock this potential and convert it into sustainable growth.

There is a product, but help is needed to bring it to market.

There is a ready product, but there is no clear strategy on how it should be launched effectively and how to position it for the right target audience.

The right tools are available, but they are not being used in the right order.

The right tools and resources are present (or are being sought), but there is uncertainty about how they can be used effectively for fast and sustainable growth. A step-by-step plan for a systematic approach is missing.

“Every business that wants to grow needs sales. But sales only happen when people clearly understand what you do, the problem you solve, and why choosing you makes a difference. To achieve this, your offer, communication and internal procedures need to support each other. When they don’t, value gets lost before it ever reaches the customer”

Dimitri A. Golev