Bringing something to market means knowing how you’re going to get it in front of people and turn that into business. I help you find the right marketing and sales channels and professionals, set clear targets and KPIs, and build a plan around what you actually need to make it work.
Customer needs
Bringing an idea, product or service to market
Pain points
Planning a launch and deciding what needs to happen to make it work
Offer clarity
Choosing the right marketing and sales channels
Positioning
Setting targets and KPIs to track results and know what’s working
Market communication
Entering a new market or reaching a new group of customers
Trust and belief
Working out the people, budget and tools needed to make it happen
What we can work on during a Go-to-market project
Market & Channels
Decide how you’re going to reach the market and turn attention into sales.
- Marketing channels
- Sales channels
- Partnerships
- Market opportunities
Plan & Resources
Work out what needs to happen and what you need to make it possible.
- Go-to-market plan
- Budget
- People & specialists
- Tools & systems
- Roles & responsibilities
Targets & Execution
Put the plan into action and know what results you’re working towards.
- Launch planning
- Priorities & timing
- Targets
- KPIs
- Tracking & measurement
Answered
The questions founders ask before booking the first session. If something else is on your mind, the discovery call is the easiest way to get an answer.
Pricing depends on what you’re bringing to market, the size of the project and how involved I need to be. Each project is priced individually, with the scope and price agreed before we start.
I’ll need the information that’s already available about the product or service, customers, market and previous marketing or sales activities. I’ll also need input from the people involved and access to the relevant tools, materials and data where needed.
Yes. I can stay involved beyond the Go-to-Market plan and help prepare, coordinate and execute the launch. This can include setting up the marketing and sales activities, working with the people involved and making sure the different parts are ready to go live.
Yes. I can work directly with your existing marketing and sales teams, agencies and other specialists. I can also help coordinate the different people involved so everyone knows what needs to happen and when.