Many businesses invest in marketing and sales before they’re clear on who they want to reach, what those customers really need and why they should choose them. As a result, even a good product or service can be difficult to market and sell.
I make sure you’re well prepared, have a clear direction, make the right decisions and take advantage of the opportunities that create the most value and growth for your business.
Customer needs
Finding the right position for your business
Pain points
Making the value of your offer easier to understand
Offer clarity
Showing what makes your business different
Positioning
Strengthening how you communicate your value across different channels
Market communication
Understanding which customer problems and needs your offer should solve
Trust and belief
Getting more from your marketing and sales
What we can work on during a Product Marketing project
Customer & Market
Understand who your best customers are, what they need and where the strongest opportunities are.
- Customer research
- Customer needs & problems
- Target audiences
- Buying behaviour
- Market opportunities
Offer & Position
Make sure what you offer fits those needs and gives people a clear reason to choose you.
- Offer development
- Offer structure
- Positioning
- Differentiation
- Pricing
Message & Communication
Make your offer easy to understand and communicate its value clearly across marketing and sales.
- Messaging
- Key messages
- Marketing communication
- Sales communication
- Tone of voice
Answered
The questions founders ask before booking the first session. If something else is on your mind, the discovery call is the easiest way to get an answer.
Pricing depends on what you need, the size of the project and how much work is involved. Each project is priced individually, with the full scope and price agreed before we start.
It depends on the project. I may need access to existing research, customer information, sales and marketing materials, results or other information already available. I’ll also need input from you and, where relevant, people in your team who know the customers and business well.
Yes. I can stay involved after the research and strategy to help turn the work into actual changes across your website, marketing, sales materials and communication. Other specialists can also be brought in when needed.
Yes. I can work directly with your marketing and sales teams, agencies and other specialists already involved. They can stay involved throughout the project and help put the work into practice where needed.