Companies spend too much money on marketing and sales without getting enough back, and I help fix the problems behind it. Getting better results starts with finding where things are going wrong, understanding why and solving the problems that are costing money, customers and sales.
What we can work on during a Product Marketing project
Business Performance
Finding where the business is being held back and which decisions or underlying problems are causing it.
- Revenue & profitability
- Customer journey
- Commercial performance
- Data & reporting
- Processes & tools
Marketing
Finding where marketing isn’t working, from the channels and activities being used to how everything is set up and measured, and why the money going into it isn’t paying off.
- Channels & campaigns
- Marketing spend
- Leads & conversions
- Funnels
- Tracking & measurement
Sales
Identifying where potential customers are being lost and what prevents good opportunities from turning into sales.
- Lead quality
- Sales conversion
- Sales process
- Follow-up
- CRM & pipeline
Answered
The questions founders ask before booking the first session. If something else is on your mind, the discovery call is the easiest way to get an answer.
Pricing depends on the size of the project, what needs to be analysed and how far the work goes afterwards. Projects are priced individually based on the work involved, with the full scope and price agreed before we start.
Access to the information needed to understand what’s happening in the business. This can include marketing and sales results, analytics, advertising accounts, CRM data, tools and existing reports. Input from the people involved in marketing and sales may also be needed to understand what’s happening behind the numbers.
That’s not a problem. Part of the analysis is checking what can and can’t be trusted. Missing or incorrect tracking can also be one of the problems that needs to be fixed before the results can be properly measured.
Yes. I can work with your existing marketing and sales team, agencies and other specialists. They can stay involved throughout the project and, where needed, help make the changes that come out of the analysis.